Virgin Media currently operates from 27 stores but plans to increase its retail locations by up to 50 further stores within a year as part of a three-year expansion plan, which includes the construction of kiosks that will sell the same range of broadband, television and mobile phone packages as Virgin’s shops.
Like Apple stores, Virgin Media stores are interactive and allow customers to try out its product ranges. Its new stores will add to locations such as Birmingham, Plymouth, Bromley, Leeds and Leicester – where it has already trialled the format. The company is also looking at concessions and stands in major shopping centers. Copying Apple is always a good idea because they are so popular.
Wednesday, June 10, 2009
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